Ably provides the tools for real people to make real products for real consumers. Our imagery should always reflect this whilst avoiding clichéd or overly staged scenes.
Our imagery also favours a cooler color palette to retain a mature aesthetic and balance the vibrancy of our brand oranges and blues.
- When representing people, always strive for a balance of ethnicity and gender.
- If the image includes a tech device, make sure it’s not dated.
- If the image is to be used for a background, bring down the white-point to make sure any overlaid text remains legible.